It’s a time of hustle and bustle, as fashion designers across North America gear up for one of the biggest events of the year – North American Fashion Week. Although this spectacular event generally only reaches us on the big screen, today we’ll provide you with a sneak peek behind the scenes to observe the immense levels of organizing and preparation that goes into making Fashion Week so special.
1.The Secret World of Fashion Week Preparation
Fashion Week is no small affair. Behind the glitz and glamor of it all, there is a great deal of preparation that goes on to make it all happen. Here’s a glimpse of what it requires to present such a breathtaking event:
- Designing a Collection: Whether it’s a debut line from a new designer, or an established label, designing a fashion collection is a long and laborious process. From selecting the right fabrics to creating new silhouettes, the designer must pour over sketches, create toile, and tailor the collection to perfection.
- Securing a Venue: A large enough venue must be booked beforehand to accommodate the guests and personnel running the show. Room needs to be cleared for the runway, backend equipment such as lights, sound system, and cameras. The seating arrangement must also be worked out.
- Getting the Look: Models have to be chosen from casting calls, and hair and makeup teams are to be booked. The look of each model has to be carefully curated – the right clothes, jewellery, shoes, and accessories must come together to create an aesthetic.
- Behind the Scenes: A strict backstage schedule is implemented for the models prior to the show. From hair and makeup, to fittings and wardrobe changes, the staff works together to ensure that all of the models look their best.
- Show Day: On the day of the show, the team puts on their best foot forward and presents the collection to the world. Invitees arrive, with guests from media, fashion industry, designers, celebrities, and beyond. After the show, the firmware takes its final bow and is ready for the bigger picture – worldwide recognition.
- Closing the Show: After the show has come to a close, the pieces of the collection are sent on their way to distributors and vendors. It is here that the collection is showcased widely, resulting in the desired (hopeful) reaction from fans and buyers alike.
Fashion Week is no small feat. Preparation from the first stitches to the finale walk is necessary for a successful show. The concept of presenting a cohesive collection is a balancing act between the designers’ vision and the logistics needed to present it to the world. But with hard work and dedication, this dream can be realized.
2.Unveiling the Complexities of the Catwalk Scene
The trend of catwalks and shows have been around for some time now, and yet there’s still so much more to learn when talking about them. The journey from the very first designs to the most up-to-date trends is filled with unexpected twists and turns, and it’s no theme park ride – it can get quite complicated at times!
- Designs: A plethora of designs make catwalks come alive, with clothes and makeup artists coming together in perfect harmony to bring the latest trends to us in a spectacular way. Designers don’t just create a few pieces for a small collection; they draw, sketch and come up with several clothes that are then put ahead for selection at catwalks.
- Innovations: It isn’t just innovative designs that create the magic at the runway. Technology has come forward to give the latest catwalk shows a different kind of feel. Light displays, augmented reality and even sound have all been used by various fashion designers to accentuate their runway shows.
- Crews: Politics, stress and competition all come together with the brilliant fashion crew to bring the inspiration to life. From makeup artists to photographers and even fashion influencers, they all form the big family of the fashion catwalk scene.
The moments on the catwalk bring the designer’s visions to life, and the models carry the statement of the clothes with the right amount of grace. Lighting effects and even artificial intelligence have changed the way in which viewers experience the magic of catwalk shows.
Sometimes even mistakes can be transformed into unbelievably stunning moments when it comes to the catwalk scene, and when the show is done, it’s time to turn the lights back off and leave the sound of applause echoing through the audience’s minds.
The fashion industry, with its sometimes complex moves and intricacies, continues to go at a pace, framing the vision for the future of fashion and beauty.
3.The Players and Processes Behind the Curtain of American Style
The American style of partying is recognizable the world over thanks to its rainbow of colors, its sometimes outrageous costumes, and the unending energy of its people. But, what processes and players are behind this unique culture?
The DJs and Music Supervisors
The beats, tempo and overall sound of the party can often set the tone of the entire event. That’s why the role of the DJs and music supervisors is so important. They must know their trade well and be skilled enough to mix a few different genres to find the perfect musical combination for their audience. To establish an even better connection with the audience, they can also throw in an occasional movie quote or bit of one-upmanship to entertain the crowd.
The Venue and Floor Managers
The success of a good party also depends on the venue. From the size of the dance floor to the vibe in the room, it all contributes to the atmosphere. Good venue and floor managers have the know-how to organize and manage the event, making sure all the pieces of the puzzle are in place. Their attention to detail and willingness to take charge of the event will ensure it runs smoothly.
The Promoters
Promoters play a vital role in spreading the word about a particular event or venue. They often work with both local and international musical acts as well as the venue management to ensure that enough people heard about the event and are willing to attend. A successful promoter understands the local scene, venues, and where to more effectively reach potential attendees.
The Photographers
A vibrant photo album is a great way to capture the memories of an epic bash. Photographers use their creativity, knowledge, and skills to take amazing shots that live on in memories and albums for years to come. Not to mention, a good photographer can also make sure the printed photos in the album look their best.
The Audience
Last but certainly not least are the people who make it all possible — the audience! Without them, the event has no life and no spark. Creative costumes, enthusiasm, and good vibes are all the main ingredients that come together to create an unforgettable American-style party.
If there is one thing you can be sure of when it comes to North American Fashion Week, it is that there is always something new and exciting just around the corner. Getting the chance to go behind the scenes of the prep process allows us to experience even more of that excitement, learning more about both established and new designers coming up on the scene. North American Fashion Week, a world unto itself, there’s nothing quite like it.
