Beauty isn’t just skin deep: more and more people are becoming conscious of the ethical and environmental implications of their beauty choices. From recycled packaging to organic ingredients, eco-friendly beauty products are the way forward. North America has a variety of sustainable beauty options that are both stylish and conscious. Read on to find out more about eco-friendly beauty in North America.
1. North American Beauty Goes Green: A Guide to Eco-Friendly Options
North America is a beautiful part of the world, with stunning vistas, remarkable wildlife and plenty of opportunities to escape the hustle and bustle of everyday life. But, as with anything, it is our responsibility to take care of our environment, and with that comes the need to be mindful of the products and coverage available if you want to stay earth-friendly. So, here is a handy guide that will help you make sure your beauty routine is kind to Mother Nature.
Natural Makeup
- How about a dye-free and fragrance-free makeup option? A natural makeup brand like Zuii Organic, for example, uses certified organic ingredients and has a range of vegan products available. All you have to do is choose shades and products that suit your type of skin, and you’re good to go.
- If you’d like something organic and chemical-free, EcoTools is a great choice. It has a range of makeup brushes, sponges and applicators, so you’ll always have the perfect selection for applying your chosen products.
- If you’re looking to splurge a little more, Inika Organic is definitely worth it. As a 100% certified organic brand, you can be sure that the ingredients are of the highest quality. Plus, its loose powder foundation looks good on almost any skin type.
Beauty Treatments
- Waxing can be an unpleasant ordeal, but a Canadian company, Eco Diva Beauty, has come up with a wax-free alternative. Their innovative sugar wax contains only natural ingredients and leaves your skin feeling soft and smooth for weeks.
- To keep your skin moisturised, peanut-flavoured lip balms are now available in the North American market. These organic, all-natural balms are made with only essential oils and are guaranteed to get your lips looking as good as new.
- And, if you’re looking for something to brighten up your hair colour, why not try a vegetable-based hair dye? The Mad About Organics range includes natural and botanical dyes that are free of the usual harsh chemicals, so you can still be on-trend without harming the environment.
Once your beauty routine has been revolutionised, you can then take one step further by reusing, or even upcycling, your products. Old makeup containers, for example, can be reused for storing small items or even for starting your own flower bed. So, go green, don’t be mean, and your beauty routine will remain clean.
2. Crafting a Sustainable Beauty Routine: Tips for Reducing Waste
These days, there’s more emphasis than ever on reducing waste in our everyday lives. When it comes to your beauty routine, it’s no different. Here are some tips to help you craft a sustainable beauty routine that reduces waste and takes a step towards greener living.
Go for natural products
Natural beauty products are an excellent option when it comes to reducing waste. Natural products are free from synthetic ingredients that may contain compounds that aren’t so good for the environment. Natural products are often made from ingredients that are biodegradable and easy to dispose of.
Buy refillable and reusable products
Refillable and reusable products are also a great option for reducing waste. You can buy larger bottles that can be filled up with your favorite products and can be used multiple times, instead of buying a new product every time you run out.
Minimize single-use packaging
Try to buy products that come in less packaging or packaging that can be recycled. You can also opt for products that come in refillable containers, to minimize the amount of waste.
Adopt a zero waste lifestyle
When it comes to beauty, a zero waste lifestyle is an excellent way to reduce waste. This means avoiding products that use single-use packaging, opting for natural and vegan products, and avoiding items that are not necessary.
DIY beauty recipes
- DIY beauty recipes are a great way to cut down on waste and save money in the long run. You can experiment with recipes for face masks, scrubs, and creams that use natural ingredients, like honey, oatmeal, and coconut oil.
- You can also create your own makeup, shampoo and conditioner, and more with ingredients that can be found in most kitchens.
- DIY beauty recipes are easy to make, fun to experiment with, and are another way to reduce waste while also taking care of your skin.
Creating a sustainable beauty routine takes a bit of effort, but with the right tips and tricks, it’s a breeze. Plus, you’ll be doing the environment a big favor too!
3. Beauty that Gives Back: Supporting Environmental Initiatives
As emerging environmental and social awareness becomes the norm, beauty companies are taking note. A number of smaller businesses, popular market leaders, and luxury brands are lending their support to eco-friendly initiatives in increasingly inventive ways.
1. The Green Scorpion Beauty is a Berlin-based luxury brand, whose mission is to integrate sustainability into the beauty sector. All of their products are vegan, ethnically sourced, and exclusively use natural packaging material. Not only that, the company donates five percent of its revenue to environmental conservation initiatives.
2. Lush Cosmetics is a British-born company that boasts an entire range of natural, Fair Trade, and vegan skin, body, and hair care products. For every limited-edition product sold, 10 percent of the total sales revenue is donated to support charitable causes.
- In 2019, Lush donated over $7 million to 800 charities worldwide.
- The company has also been integral in raising awareness of animal welfare causes.
3. Beautycounter puts a heavy emphasis on sustainability. Their products are sheduled for ethical auditing, and are held to the Cleanskin standard — meaning they are all free of the 1,500+ questionable ingredients. The company is also 100 percent retunable, and was the 2016 recipient of Glamour’s Women of the Year award.
4. Drunk Elephant is dedicated to using only vegan, clean ingredients. This means no synthetic fragrances, no soap, SLS, silicones, essential oils, or drying alcohols. The brand also supports multiple organizations that work towards protecting animals and their habitats.
- In 2019, the company pledged their commitment to protecting elephants by joining Conservation International’s Elephant Crisis Fund.
- They have also been outspoken in their opposition of animal testing.
From supporting wildlife conservation causes to making more ethical and sustainable products, beauty companies are finding creative ways to give back while inspiring their customers to do the same. We need more of this kind of support going forward if we are to save our planet for future generations.
4. The Future of Eco-Friendly Beauty: North American Trends
The future of eco-friendly beauty is growing brighter in North America! As more people join the green movement and become aware of the importance of using Earth-friendly products, the beauty industry is taking notice. Here are some of the top trends currently emerging:
- More Natural Ingredients: Environmental awareness has led to a greater demand for products that are plant-based and free of synthetic chemicals and fragrances. Many brands are now creating natural beauty formulas composed of ingredients like botanical extracts, shea butter, and essential oils.
- Transparency in Production: To further embrace eco-friendly beauty practices, more brands are looking into their production processes to create more sustainable supply chains. This involves looking at things like recycling by-products, repurposing materials, and using renewable energy sources to power their factories.
- Reduction of Packaging Waste: Reducing packaging waste is another key trend in the beauty industry. This includes using more biodegradable ingredients and disposing of materials responsibly. For example, many brands are now switching to recyclable packaging or cardboard boxes to reduce plastic usage.
- New Eco-Friendly Business Models: Furthermore, many companies are now offering rental services, allowing customers to rent high-end products and return them when they’re done. This is a great way to reduce wastage and reuse existing items, while still accessing luxury products.
Considering the current pace of eco-friendly innovation, there’s no doubt that North America is leading the charge when it comes to green beauty. If these trends continue, we can look forward to more ethical and sustainable beauty products in the future!
As we move towards less harmful methods of beauty maintenance, the beauty industry in North America is taking its eco-friendly foot forward. In taking a sustainable path, we can assure an environment which allows for healthy and regrowth in order to maintain a beautiful world to come. So, let’s take action, and appreciate the beautiful resource of nature, by making environmentally conscious beauty choices!
