From the busy streets of Los Angeles, to the cobblestoned chic of Montreal, fashion week in North America is always a glamorous affair – and this year is no exception. With the influx of North American influencers gracing the front row, this year’s fashion week is sure to be an event like no other. From the bold and creative to the chic and fashionable, join us for a closer look at the fashionable North American influencers who will be making their presence known in this year’s fashion week.
1. Showcasing North American Style at Fashion Week
This season at Fashion Week is all about turning up the volume on North American style. The runways are featuring some of the best emerging design talent from the US and Canada, showcasing a range of iconic trends from these regions.
New York City, of course, is the spiritual hometown of American style and designers are tapping into that history, from classic sportswear looks to the bold and daring streetwear styles that keep the city’s inhabitants looking good on the go.
- Classic Quilting – The look of the week is one of classic American quilting, a timeless staple of modern style that can be seen appearing in urban, beachwear, and luxury wear collections.
- Bold Plaids – Plaid flannels and plaid button-downs are making a big statement this season, a nod to the country music silhouettes that remain popular in the south.
- Iconic Denim – Denim is nothing new to the fashion scene, but this year designers are playing it up a bit with classic washes, distressed looks, and new silhouettes.
Canadian fashion brings its own unique flavor and flair, inspired by the earthy colors and easy going vibes of the rugged terrain. The best collections this season have a decidedly modern, relaxed chic.
- Textured Knits – Look for luxurious textured knits made of rich fabrics like cashmere, wool, and mohair.
- Structured Blazers – Tailored blazers have a relaxed vibe, often appearing as part of multi-layered looks that are both chic and comfy.
- Natural Color Palettes – Shades of brown, green, and blue are a Canadian fashion signature, appearing across top designers’ collections.
So don’t be surprised if you spot some patriotic fashions on the runway this season. North American style is sure to be a hit!
2. Establishing Trendsetting Influencers
Finding the right influencers is critical when it comes to influencing trends. Every brand seeks out the ideal person to be their ambassador – someone who shares similar values and speaks to their target market. People react positively to influencers who are an authority in their field, who make them feel good about the products they promote, and who knows how to engage their audience.
The first step is to expand search beyond the top influencers. Generating new trends and staying ahead of the competition involves getting out a bit more and seeking out fresh and unique talent. The business should research individuals with a highly engaged following and who are well-liked by their peers.
Organizing an influencer campaign adds value to the business. The best influencers tend to work with brands whose products or services they use, as well as the ones who fit their interests and lifestyle. Sponsored campaigns will also require some effort in building relationships, which will help the brand make sure that their message is being shared in an authentic and authentic way.
It’s important to measure the effectiveness of your influencers and determine whether they are helping you meet your goals. Just like any other marketing strategy, tracking metrics like clicks, impressions and followers can help provide insight on how successful an influencer is for the business. This combined with real-time feedback from customers or survey results should give reliable data on how the influencers are resonating.
- Research the right influencers: Look for individuals who have a highly engaged following, who are well-liked by their peers and who fit your brand.
- Build relationships: Reach out to influencers and introduce yourself. The more you communicate, the easier it will be to form partnerships and get better results.
- Measure results: Track metrics and customer feedback to analyze how successful your influencers are.
By following these steps, you can take advantage of the power of influencers and effectively connect with your target audience. Influencer marketing is a great way to drive engagement, reach more people and create real-world results.
3. Who’s Making the Biggest Impact in North American Fashion?
There are a wealth of fashion designers, stylists, influencers, and tastemakers who are making waves on the North American fashion scene. Whether they’re pushing the limits of conventional designs or creating entirely new trends, these creatives have captured the attention of many and are leaving a lasting impression with their work.
Virgil Abloh is the chief designer of Louis Vuitton menswear, founder of Off-White, and creative director for Kanye West’s Yeezy collection. He has been reshaping traditional fashion with his bold designs, and demonstrating how streetwear can still be elegant and modern, all the while demonstrating the power of collaboration. His influence in the fashion world has earned him nominations for Designer of the Year at the British Fashion Awards.
Tom Ford is renowned for his ability to combine luxury and edginess in his designs. He has been credited with restoring the designer’s status as an artist when he became creative director of Gucci in 1994. Tom has gone on to create his eponymous line known for its timeless, luxurious pieces as well as his red-carpet risk takers.
Diane Von Furstenberg is the brain behind the iconic wrap dress and founder of the fashion label bearing her name. Known to be a strong female role model, she created a line of clothing that celebrates the figure of a woman. Her iconic wrap dresses and vibrant patterns have made her one of the most iconic figures in fashion, even being chosen by Barack and Michelle Obama to grace his 2008 Vogue cover.
Karl Lagerfeld has been reinventing the fashion game since 1983, first at Chanel and now with his label Fendi. As creative director for both companies, his whimsical and daring designs have become staples in fashion from the runways to increased consumerism. Aside from his collections, his impeccable and sharp sense of style have also helped him become one of the most recognizable faces in the industry.
Between their revolutionary designs, famous patrons, and innovative styling, these fashion moguls have made an indelible mark on the North American fashion scene. These are just a few of the many inspiring stylists breaking the status quo and ushering in a new wave of fashion.
4. Experience Fashion Week Front Row with North American Influencers
You can now ! To experience a major fashion week from anywhere around the world, here are the steps you can take:
- Pick a North American Influencer of your choice
- Follow their social media channels
- Wait for the announcement of the influencer’s upcoming fashion week journey
- Prepare for the live stream of events they will be attending, right from the front row
You now have the opportunity to get an exclusive insider-view of the most exclusive fashion shows. Follow your favorite North American Influencer attending the event and join the fashion week from wherever you are. Get the chance to witness the biggest designers from North America and Europe right from the comfort of your house!
Be ready for the action. With the live stream of events you will get the chance to catch up with your favourite influencer as she reveals the new collection. You can also follow her journey and learn the best practices of the fashion industry. Furthermore, by joining the conversation, you will also be part of an engaged community of fashion lovers.
and be part of the fashion world. From showing off the latest trends to unveiling the newest collections, North American influencers have it all. With the latest international fashion shows, you can become a real part of the movement. So get ready to experience fashion week first hand!
As this year’s Fashion Week events unfold across North America, we can’t wait to see the exciting, fresh takes on style that influencers will bring to the front row. A unique view of the week’s trends and one-of-a-kind looks, viewers worldwide are sure to gain a fresh perspective on today’s fashion through the eyes of the North American influencers.
